Language - I particularly like the title of this magazine as it not only stands out well but it tells you a little bit about the success of this college. 'Statistics' suggests that the pass rate of this college is backed up by facts and statistics so there is no other say in the matter.
Institution - There doesn't appear to be a bar code on it so it must be a free purchase, therefore, the only institution must be the college itself.
Ideology - Personally, I think this college has a theme of adventure and exploring the world, as on the cover there are many questions, questions that you wouldn't normally think about asking this also gives the impression that it's going to stretch your possibilities as there's no limit to the things you may learn.
Audience - This magazine I find to be directed towards the older students, as it doesn't really show any of the more exciting courses, or any of them for that matter or the environment in which you would study. Also, as mentioned previously this college magazine it gives a sense of adventure to other places around the world and in which case many younger students wouldn't be able to do alone.
Representation - Because of the sky scrapers and the blurred lights of the cars at the bottom, this magazine gives off a sense of adventure and traveling therefore it shows itself to be a college that has many locations.
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