Language - One of the first things you notice about is that it looks like a collage due to pictures overlapping other pictures and this instantly give a hectic impression and reflects on the the genre as does the front cover. However, the actual text presenting the content seems quite organised when compared to the rest of the page; in a way this makes it seem as 'easy reading' as everything is in order and you don't have to go flicking through the pages to find the article you want to read.
Ideology - This magazine promotes individuality and own dependent thinking as it's not the kind of music magazine that you would find many of and the style doesn't change it is a consistent magazine when it comes to the content and audience that it wants to reach.
Audience - By the look of it and from also reading this magazine myself I can assure you that 'Metal Hammer' appreciates loyal independent readers that have their own mind and individuality as there are many 'sub-genres' that many independent thinking people can relate to.
Representation - This magazine shows the rebellious side of everyone who reads it, it allows the readers to express themselves through music without actually having to play it themselves and therefore instantly feeling connected to the artist. Everyone featured in the magazine has their own unique style and whether the readers know it or not they are being taught to be different and be unique.
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