Analysis of Music Magazine #1 - Kerrang!

Language - The first impression of the front cover seems a bit hectic due to the way the pictures are arranged and this actually reflects on the music genre that this magazine covers. The mast head is very strong in this case as it's in higher case letters and it's black on a white background which instantly creates impact. This adds to the effect by the fact that it looks like the mast head has cracks in it and is revealing the white background, because of this I think it looks like it is made out of a hard and brittle material like rock and someone thrown it down and cracked it which again successfully reflects the genre as well as the slogan which reads 'Life Is Loud'; this slogan stereotypes the genre perfectly as metal music is obviously going to be loud. In fact, every piece of text within the cover is written in higher case letters which shows power and aggression and both these factors reflect the genre and it has been made clear as to what this magazine represents.

Ideology - In nearly every photograph on the front cover the models are looking at the camera and none of them look particularly like normal people as some people may say, in fact none of them look like each other anyway, I believe that this helps show that no-one is the same as the next person that you'd see. However, because the images are all quite large and there are bold colours within the cover it all seems quite 'in your face' as it all seems to jump out at you when you first look at it because you suddenly see all these faces looking directly at you.

Institution - The publisher of 'Kerrang!' is 'Bauer Media' and owns more than eighty influential media magazines and also twenty local radio stations.

Audience - This magazine is aimed towards teenagers as teenage lives are more or less music orientated and influenced. The band members within the bands are also quite young as they are usually anything from 20 - 35 years of age. On the other hand, there are a few Rock/Metal bands that have been around for years and are still on the go; but the majority tend to be quite young. They also pose in a way that it doesn't seem like they are posing it just looks as though they really don't care and are just relaxed which is how teenagers tend to come across as so they can really relate to them.

Representation - From first impressions all the models come across as quite rebellious due to dark clothing and hair with facial piercings which instantly makes it seem like they aren't serious about themselves which makes the magazine seem like a fun thing to read as it doesn't give the impression that it's a standard magazine because they are not standard models. The fact that they have used bold colours also shows that the music is bold therefore so is the magazine.