Language - The fact that it's one face covering the whole of the page seems very intimidating especially because you can't see the face, also that the mast head gives a metal effect and if covered in blood (which fits it quite well actually) nearly makes you feel that it's dangerous almost but this just shows that the music within the magazine is very aggressive and loud and could be a lot to handle if you're not suited to the genre. The claw marks on either side of the models face enhances the aggressiveness of the bands featured in this magazine, it's almost as though the model in particular is very violent and has tried to get out for any reason unknown. In comparison to 'Kerrang!' there are very few colours used, in fact the only actual colour on the cover that isn't grey is red which is commonly used to represent blood or anger.
Ideology - As said before this magazine shows a continuous trend of anger and violence. Strangely enough because of the metal appeal mask that the model is wearing he seems like a prisoner, like he's to dangerous to be trusted without it. What I find interesting is that the only part of his face that we can actually see is just one of his eyes, even the rest of his mask is out of focus and this instantly forces us to look into his eye which feels quite intimidating as it looks like he's staring right at you especially since his eye looks so piercing.
Institution - The publisher is 'Future Publishing Limited' which I'm guessing could be part of one of the major publishing companies.
Audience - I think this sort of magazine would be for and older teenager to young adult as I think it's heavier music when compared to 'Kerrang!' and is just a lot more violent in general from anything to the mast head to the bands featured. Also because the bands in the magazine are of an older generation so they'd be a lot more serious about their music and expect people to appreciate the meaning within the music.
Representation - It's quite easy to see that they are meant to look aggressive and intimidating, but at the same time mysterious as on the front cover the face of the model isn't shown. I think it's also trying to make a statement that it's a difficult music genre to enjoy as it's really brutal and loud and if you're not suited to it it's really not the magazine for you.
Ideology - As said before this magazine shows a continuous trend of anger and violence. Strangely enough because of the metal appeal mask that the model is wearing he seems like a prisoner, like he's to dangerous to be trusted without it. What I find interesting is that the only part of his face that we can actually see is just one of his eyes, even the rest of his mask is out of focus and this instantly forces us to look into his eye which feels quite intimidating as it looks like he's staring right at you especially since his eye looks so piercing.
Institution - The publisher is 'Future Publishing Limited' which I'm guessing could be part of one of the major publishing companies.
Audience - I think this sort of magazine would be for and older teenager to young adult as I think it's heavier music when compared to 'Kerrang!' and is just a lot more violent in general from anything to the mast head to the bands featured. Also because the bands in the magazine are of an older generation so they'd be a lot more serious about their music and expect people to appreciate the meaning within the music.
Representation - It's quite easy to see that they are meant to look aggressive and intimidating, but at the same time mysterious as on the front cover the face of the model isn't shown. I think it's also trying to make a statement that it's a difficult music genre to enjoy as it's really brutal and loud and if you're not suited to it it's really not the magazine for you.
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